The Critter Diner
This playful icon series features woodland characters, each initially designed in a figure-skater pose — then reimagined as a raccoon cooking in a trash can, a skunk cooking with a frying pan, and an opossum hanging with a marshmallow roasting stick. The hand-drawn icons were scanned in and vectorized, then expanded into a campaign addressing littering and its impact on wildlife. The ads are for the nonprofit organization Keep America Beautiful and use diner signs with the tagline "Keep Trash Off Their Menu" to create a narrative that encourages viewers to rethink how human waste affects the environment.
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Icon Design, Advertising
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Adobe Illustrator, Adobe Photoshop
Advertising
Development