Giant World of Imagination

Inspired by the movie “Honey, I Shrunk the Kids”, this campaign for Target's Cat & Jack children's clothing line encourages imaginative play and adventure. Using family as models, I photographed children in Cat & Jack outfits and combined these images with separately captured outdoor scenery in Photoshop, creating playful visuals of tiny adventurers exploring a giant world. The campaign began as magazine and in-store ads, then expanded to include direct mail featuring hand-drawn paper dolls with cut-out outfits, inviting kids to create their own scenes and encouraging parents to shop for the clothing.