Lainey Wilson Tour Poster

Lainey Wilson is a country artist with Western roots and a free-spirited style, and this fictional Wild Grace Tour poster was designed to capture that duality. The goal of the project was to create a cohesive tour identity through collage, handcrafted typography, and supporting merch. I built a layered collage in Photoshop using imagery of Wilson and her horse, wheat, and birds, all treated with threshold and red-tan duotone effects to create a unified look. Feathers and torn-paper lyrics were added to deepen the atmosphere and reinforce the tone of the tour. I cut and frayed denim to create the custom headline type, photographed it, and integrated it into the layout. Flowers emerging from the lettering with the same red threshold treatment help tie the poster together. The full visual system developed for the poster was then applied across the additional merch designs.