Chips Ahoy Whodunit

This campaign turns the classic “who ate all the cookies?” moment into a playful mystery people instantly relate to because Chips Ahoy cookies never stay in the pack for long. Aimed at teens and young adults, it leans into the fun of late-night snacking and that familiar urge to grad just one more. With a limited-edition logo and packaging design, an in-store display, a billboard, posters, an Instagram carousel, a Guess Who? game collab, filter, and social video, the 360° campaign brings back the fun of Chips Ahoy and encourages people to pick up a pack for their next late-night craving. Nighttime lighting, bold type, and halftone textures tie the whole story together.