Armadillo Salsa

Armadillo Salsa is a Texas-based brand built on fresh, bold flavors and simple ingredients that feel at home on every table. The armadillo serves as the signature mascot, while hand-drawn vegetables highlight the freshness at the heart of the brand. The geometric patterns inspired by folk art add rhythm and energy. The result is brand manual with cohesive visual identity that feels both crafted and modern across merchandise, packaging, and marketing materials.